CLO branding

Carrie created her self-promotion logo when she realized that her initials could make a face that says what she does. Through letters, words and images, what would later become her company's name and identity demonstrates her versatile skill set and her mission and core value to help people.

CLO's primary brand element design expresses Carrie's expertise merging the artistic with the mathematical, and her tag line and introductory illustration concisely summarizes her company's core offering across all services – which is translating complexity into clarity.

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